We are the Ireland Chapter of the International Coaching Federation, the global organisation dedicated to excellence in coaching

Professional Coach Thomas Leonard started the International Coaching Federation (ICF) as the International Coach Federation in 1995 as a non-profit organisation for fellow coaches to support each other and grow the profession. The following year, a president was appointed and a board of directors established. The first ICF Chapter was established, and by May 1996, there were more than 60 ICF Chapters worldwide.

With more than 35,000 professional personal and business coaches representing more than 143 countries, the ICF is the voice of the global coaching profession. ICF Ireland is a Chartered Chapter and plays an active role in helping our members to develop their coaching by putting on regular events, providing timely communications and creating regional networking opportunities.

Our Chapter is run according to the following Byelaws

2021 Team

Michael Stafford

Michael Stafford, ACC – President

Michael is the owner of The Chapter Coach Training and Consultancy Services Limited. He specialises in HR, L&D, Business Management Consultancy and Quality Coaching services.

He has extensive corporate experience in both private and public sectors combining over 20 years’ experience in HR, Learning & Development and Talent Management across Europe and North America. 

Michael is the current President of ICF Ireland Chapter since 2020, having served as Director of Events since 2018. He holds an ACC credential currently working towards PCC.  He is a strong advocate for mental health and works with Aware as a Training Partner and Support Line Volunteer. 

Michael is married to his soulmate John and they live in North Dublin with their dog Fergus.

Paula O’Kelly

Paula O’Kelly – Vice President

Paula has almost 30 years’ experience in Health and Social Care in a variety of roles. She specialises in learning and development. She currently holds a senior and executive role in HSC Leadership centre, having worked with the organisation since 1997.

A BA Honours graduate with a Masters in Public Administration, Paula takes the lead for leadership and team development including coaching. She works closely with her clients to deliver their organisational development plans that include senior leadership development programmes, team effectiveness initiatives, developing and implementing coaching strategies and leading and facilitating quality improvement projects delivering real change and improving patient care.

Due to her HR background and skillset, Paula is often requested to undertake organisational and service reviews. From a personal development perspective, Paula is a qualified executive coach and supervisor and works with individuals and teams in these roles.

Roel Wuite headshot

Roel Wuite – Director of Membership

Roel, a Dutch national, settled in Ireland after a long international career. He has over 30 years’ experience in senior management and leadership roles internationally, mostly with the World Health Organization. He currently runs a coaching and consulting company with his Irish wife.

Roel is passionate about supporting people to grow and strive so that they realise their full potential and learn how to add value for themselves and their organisation. Having lived in different countries with different cultures,  Roel has a special interest in intercultural complexity issues.

Convinced of the benefits of coaching, Roel strives to make coaching accessible to everyone in whichever way he can contribute to that vision.

In his role as Director of Membership, he intends to support members in their journey towards accreditation and renewal, to get the most out of their membership and to encourage non-member coaches and coaching students to join the ICF. He endeavours to support coaches with useful information, services and more importantly, a large network of fellow practitioners, in their coaching journey.

Roel holds a Masters degree in Management and Leadership. He is a certified coach with Erickson Coaching International and is working towards his ACC accreditation. Roel speaks multiple languages.

Brian Armstrong

Brian Armstrong – Director of PR & Marketing

Brian Armstrong has 30 years executive and business experience working with Global Blue Chip media companies including CNN, The BBC and Siemens in a variety of roles. He understands the challenges that executives, entrepreneurs, professionals, project managers and businesses face.

Leaning on this wealth of real experience, underpinned by professional training, Brian brings a passion for Executive and Leadership Coaching to help and support clients in unlocking their potential and maximising their performance. His style involves helping clients build awareness of themselves and others with the intention of gaining clarity about their objectives and moving them toward action at the same time creating behaviours for growth, confidence and fun.

Eileen Jameson

Eileen Jameson – Director of Learning & Development

Eileen is the Director of Coaching with WJP -Wuite Jameson Partners Ltd, a company she created in 2019 together with her husband.  Over her long career, it became evident to her that many everyday conflicts are reduced when individuals feel appreciated and healthy and are enabled to use their potential to add value for themselves, their team and their environment.

Similarly in a business context, that the daily challenge of management is facilitated through recognition and use of team members strengths, cultural potential and constant nurturing of emotional intelligence. WJP helps individuals, teams and executives to unlock their full potential, improving their performance and wellbeing through harmonious positive action.

Eileen is passionate about learning and development, for herself and her stakeholders, aiming to provide impact through top performance and results, continuous improvement and positive adaptation to the changing global context.  Eileen certified as an executive coach with TPC Leadership and the European Mentoring and Coaching Council (EMCC) in 2015 and is an active member of both the EMCC and the International Coaching Federation (ICF).

A firm believer that change comes from within, she holds specialized coaching qualifications in Marshall Goldsmith Stakeholder Coaching; Marshall Goldsmith Global Leadership of Future psychometric testing, Daniel Goleman Emotional Intelligence Coaching and psychometric testing and is also certified in career coaching. Eileen is currently expanding her skill set by qualifying as a health and nutrition coach with the Irish Institute of Health and Nutrition (IINH). Her work with teams is influenced by concepts from Patrick Lencioni and Gary Chapman.

Barbara Edwards headshot

Barbara Edwards – Director of Events

Barbara Edwards has been self employed for over 15 years and has worked across a broad range of industries. Along with her coaching qualifications, Barbara also holds qualifications in marketing, fitness, and music. These fields have overlapped more than once in her coaching practise Be Coached.  Barbara is also a trainer for Rural Enterprise Skillnet where she has designed and delivered training programmes focused on social media marketing.

In 2020 Barbara, like so many had to pivot her business which gave her the opportunity to focus more on the wellbeing elements of coaching. She began a live weekly webcast focusing on mental health and wellness. Such has been the popularity of the webcast, that she also hosted a free Workplace Wellness Summit to help those adjusting to the new ‘work from home’ reality. 

Throughout her career Barbara has also delivered team building workshops to youth groups, active age, community groups and the corporate sector. It is in these settings that she draws on her background as a musician and music teacher, using music as a team building tool.

“Music is a great leveller, when you see someone jump for joy because they wrote a verse, or created a rhythm, you also witness a light in their eye. They are not just connecting as a team; they are connecting with themselves too in equal measures.”

Having studied with Kingstown College, Barbara is looking forward to returning to further her studies with the Diploma in Mental Health Coaching in 2021 with the goal of progressing to ACC.

Elaine Rogers

Elaine Rogers – Virtual Support

Elaine is a virtual support professional, providing technical and administrative support to the board and members of ICF Ireland Chapter. She is an IT graduate who completed her Coaching training in Ireland in 2008. She blends her soft and hard skills to provide support for her clients and maintain an understanding of the coaching industry.

Having run her own training and coaching business in Ireland for many years, Elaine has relocated to France to pursue her personal and professional goals.


The Chapter was set up in 2003 by founding President Pemo Theodore.

Chapter Presidents

2003/4 Pemo Theodore
2004/5 Andy Harte
2005/6 Tom Hatton
2007/8/9 Monica Ross and John Reid
2010/11 Alasdar Browne
Presidency term changed to align with ICF Global
2012 Lily Murphy
2013 Mary O’Rafferty
2014 Mary Anna Wright
2015 Clodagh Swanson
2016 Eoin McCabe
2017 Eilish McKeown
2018 Orla Carolan and Siobhan Boucher
2019 Orla Carolan and Siobhan Boucher
2020 Michael Stafford

2021 Michael Stafford

ICF Ireland Mission

ICF Ireland exists to lead the Irish advancement of the coaching profession.

ICF Ireland Vision Statement

Coaching is an integral part of a thriving society in Ireland and every ICF Ireland Member represents the highest quality of professional coaching.

We are committed to advancing the science and practice of coaching. We work with the ICF definition of coaching, which is: To partner with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.

ICF Ireland Strategic Goals

The ICF Ireland board has a strategic plan to help realise the vision set out above. This plan sets out objectives for the period 2021-2023. It has four main goals:

Goal 1
ICF Ireland Coaches are associated with excellence

Goal 2
Members of ICF Ireland have a sense of family

Goal 3
Strengthen partnerships to benefit coaching in Ireland

Goal 4
Irish society thrives through coaching

Within each main goal are smaller milestones that the board will focus on over this period.