Annette is a certified coach with over 25 years of marketing experience in various industries. As a brand consultant, trainer, and coach for Fortune 500 companies, non-profit organisations, and services agencies, she has:
● Helped individuals in retail and telecommunications strengthen their brand and sense of self, develop a confident executive presence, and achieve their professional goals.
● Developed brand and marketing strategies in electronics, energy, and food retail to increase brand awareness and deepen consumer connections.
● Designed and delivered large-scale, global learning programmes in financial services and food manufacturing that aligned team members to new brand strategies and processes and upskilled them to deliver on new brand promises.
● Optimised marketing and sales processes in advertising, professional services, and consultancies to expand service offerings and improve pricing consistency, profitability, and resource planning & allocation.

At Truth Brief Coaching + Consulting, she works at the intersection of L&D and brand management to help people and organisations clarify, put words to, and walk the talk of their leadership truth and values. As our Director of Marketing, Annette commits to helping raise awareness of the positive impacts of coaching in Ireland, growing the chapter’s membership, and strengthening ICF’s global brand. Annette was born in Japan, raised in Virginia in the US, and lives in Newbridge, Co. Kildare with her Dublin-born husband Andrew and their rescue German Shepherd named Jess.